We're looking for a Staff Data Scientist to help define Asana's growth strategy as users increasingly discover and adopt software through LLM interfaces like ChatGPT, Claude, and Gemini. With millions of knowledge workers now starting their workday in conversational AI tools, we're at an inflection point in how productivity software reaches users. You'll drive Asana's acquisition playbook for the emerging LLM-driven channels and re-imagine new customer onboarding in the AI-era. As part of the PLG organization, you'll leverage data to influence how new users discover, learn about, and decide to start using and paying for Asana.

Asana's Data Science team helps us fulfill our mission by informing strategy, defining success metrics, and identifying new ways to deliver user value. Data scientists are at the crux of deepening our understanding of the customers and driving more business outcomes by leveraging experimentation, causal inference, statistical and machine learning techniques, and data storytelling.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• Work closely with Product Managers and User Researchers (UXR) to understand the needs of our new customers in their first few minutes of interaction with Asana, employing data frameworks and methodologies to understand our user segments, visualize the new user funnel, identify levers for driving conversion revenue, and personalize the onboarding journey to ensure better adoption outcomes.

• Act as the "Data Lead" in a triad with Product and Engineering stakeholders to identify multi-year growth opportunities and prioritize the roadmap.

• Design experiments that measure product progress, and own key performance metrics.

• Collaborate and mentor fellow Data Scientists in the team to research, identify and disseminate best practices across teams.

• Work in a high-performance, dynamic team with a strong focus on velocity and software quality and learn about the upcoming field of AI-Optimization and how LLMs can help boost Asana’s value proposition.

About you:

• 5-7 years of data science experience, with majority in growth-focused roles at B2B SaaS companies

• Proven track record driving acquisition and activation for B2B SaaS products, with specific experience in top-of-funnel growth and new user acquisition.

• 0→1 builder mentality. You've demonstrated the ability to thrive in highly ambiguous environments where you're inventing new playbooks rather than executing existing ones. You're energized by pioneering work.

• Experience with AI/ML products, LLM APIs, or third-party platform integrations. Strong preference for candidates who've worked with conversational AI or built features integrating ChatGPT, Claude, or similar platforms.

• Strong analytical foundation with deep fluency in experimentation, A/B testing, and funnel optimization.

• Exceptional cross-functional leadership. You write crisply, tell clear stories, and can influence across product, engineering, design, partnerships, sales, and executive stakeholders. You bring clarity to ambiguity.

• Strategic business acumen to balance user experience with revenue objectives while translating emerging technology trends into actionable product strategy.

• Genuine AI enthusiasm. You're curious, adaptable, and genuinely excited about how LLMs are transforming software discovery and adoption.

• Expert in relational data modeling and SQL and fluent in at least one modern language useful for data processing (e.g. R, Python, or Scala).

• Familiarity with statistical methods including experimental design, regression, causal inference with observational data and time series modeling.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $248,000–282,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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