Our sales team is focused on finding efficient paths to successful, profitable, long term customers by building a user-driven marketing and sales engine. To do so, we employ a bottom-up enterprise sales model by helping many small, successful customers evolve into larger, successful ones. We act as a key voice of the customer to the product team. We help identify and overcome technical, educational, and competitive obstacles to our continued growth.

As a Sales Development Representative at Asana, you will play a pivotal role in laying the groundwork for our sales team's success by strategically engaging both existing users and new contacts within high-value accounts. Leveraging a sophisticated multi-channel approach—including personalized emails, strategic phone calls, and targeted social media outreach—you'll craft and deliver compelling messaging that resonates with diverse stakeholders.

As an Asana brand ambassador, you'll guide prospects through their initial interactions with our sales ecosystem, setting the stage for long-term partnerships. This role offers an accelerated career trajectory within our sales organization, providing you with the opportunity to master modern, technology-driven sales techniques while contributing to the refinement of our innovative sales engine.

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You’ll Achieve

• Consistently meet and exceed established weekly and monthly performance metrics, with a primary focus on converting high-potential inbound leads into sales-qualified opportunities, generating a robust pipeline for Asana's Revenue organization.

• Implement a multi-faceted prospecting strategy, leveraging outbound calls, tailored emails, and strategic social media engagement, while adhering to critical KPIs including talk time, lead response time, meeting scheduling, opportunity qualification, and pipeline generation.

• Conduct pre-discovery qualification calls and manage the AE handoff process within prescribed SLAs

• Actively contribute to team huddles, fostering an environment of shared success, best practices, and collaborative problem-solving.

• Deliver an exemplary customer experience for Asana's prospective clients, setting the foundation for long-term partnerships.

• Conduct qualification meetings with new prospects

• Maintain meticulous records in Salesforce, ensuring accurate and timely updates of daily activities and prospect information to support data-driven decision-making.

About You

• 1+ year experience in inbound or outbound sales development with an interest in growing into a career in Software Sales (SaaS) or other business functions

• Passion for a career in technology and an ability to speak knowledgeably about the industry

• Excellent writing skills with attention to grammar and tone

• Clear communication, a deep sense of empathy, and a commitment to integrity

• Analytical acumen, capable of discerning patterns and extracting actionable insights from data

• Proactive self-starter with a talent for identifying process inefficiencies and implementing optimizations to maximize outcomes

• A commitment to learning, being adaptable, and having a great attitude

• Highly receptive to coaching, demonstrating openness to feedback and a commitment to personal and professional growth

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $55,200 - $61,600. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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