About the Role

Apple's Ads Signals Intelligence team is seeking a hands-on and experienced Machine Learning Engineer to develop the next generation of ML-driven signal platforms that power retrieval, prediction, and relevance across Apple's advertising ecosystem-including the App Store and Apple News. This role focuses on building content understanding systems and large-scale infrastructure capable of delivering near real-time signal updates, enabling smarter, privacy-aware decision-making throughout the ad delivery stack.

This role focuses on developing rich semantic signals from a variety of sources-including queries, creatives, metadata, and user interactions-to support scalable ad retrieval, creative ranking, and marketplace optimization. You'll work at the forefront of LLM fine-tuning, knowledge graph construction, semantic search, and multimodal representation learning to extract structured intelligence from unstructured data.

While ad tech knowledge is a strong bonus, the core of the role is building high-quality, privacy-centric signals that fuel some of Apple's most advanced machine learning systems.

As part of the Ads Signals Intelligence team, you'll be shaping the foundation of Apple's ad ranking and relevance systems through world-class signal understanding. You'll work on problems at the cutting edge of retrieval, multimodal learning, LLMs, and content intelligence-while contributing to Apple's mission to deliver high-performing, privacy-first advertising experiences at scale.

Responsibilities

• Design, implement, and scale ML systems that extract high-value semantic signals from structured and unstructured content
• Contribute to retrieval and ranking pipelines using techniques in query understanding, semantic embedding, and dense/sparse indexing
• Fine-tune and apply Large Language Models (LLMs) for NLP tasks like content labeling, rewriting, and semantic similarity
• Construct and utilize knowledge graphs and entity linking systems for enriching creative and query signals
• Work with multimodal data (e.g., combining text, image, and metadata signals) to build robust, cross-domain signal representations
• Build core components for a content understanding platform, such as entity extraction, topic modeling, creative summarization, and taxonomy generation
• Own experimentation, offline evaluation, and online validation of signal pipelines at massive scale
• Collaborate across engineering, infra, and product teams to productionize systems while meeting Apple's high standards for reliability and privacy

Minimum Qualifications

• 4+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding
• Deep understanding of information retrieval, semantic search, and query-document matching
• Strong hands-on experience with LLM fine-tuning, knowledge graph construction, and entity-centric modeling
• Experience working with multimodal models, including text, vision, metadata, or audio-based representations
• Proficiency in Python, and experience with one or more of ML frameworks like Py Torch, Tensor Flow
• Background in statistical modeling, optimization, and ML theory
• Demonstrated ability to deliver high-impact ML solutions in production environments
• Bachelor's in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field

Preferred Qualifications

• 7+ years of experience in machine learning or applied research, with a focus on retrieval, ranking, NLP, or content understanding
• MS or PhD in Computer Science, Machine Learning, Information Retrieval, NLP, or a related field
• Exposure to ad tech domains such as auction modeling, targeting, attribution, or creative optimization

Equal Opportunity

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.