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The Services External Marketing Group at Apple is responsible for driving new customer acquisition as well as cultivating awareness of Apple's services and accompanying content, through a variety external marketing channels.

We are in search of an experienced Paid Search Specialist to join our in-house activation team to work across a new Services line of business, Creator Studio.

Description:

As a Paid Search Specialist, you will be responsible for:

Planning, building, and managing paid search PPC (pay-per-click) campaigns in self-service SEM platforms (Google, Bing, and other search engines)

Campaign planning and setup in platform, you will be tasked with continually finding ways to improve performance efficiency through ongoing optimization

In depth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel

Working hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns

Defining and measuring short and long-term marketing success across paid search and have a strong passion for data storytelling

Preferred Qualifications:

Familiarity with SEO principles and other digital media channels like Google Demand Gen and paid social

Understanding of marketing attribution & alternative measurement methodologies

Knowledge of SEM competitive insight tools I.e. Adthena, SEMRush, Profound

Google Ads Certification:

Minimum Qualifications:

BS/BA degree required

4+ years of proven experience in a Paid Search marketing role, either agency or client-side with recent hands-on-keyboard experience

Expert knowledge of paid search self-service platforms (i.e. Google Ads, and Microsoft Ad Center

Intermediate experience with bid management platforms I.e. SA360, Skai/Kenshoo, Marin

A solid understanding of the principles of PPC campaigns and its optimization levers and interpreting results to key stakeholders

Strong visualization skills via Keynote or PPT; understanding of how to tailor communications to stakeholders with various levels of digital media literacy

Ability to build close relationships within and across teams with excellent social, oral, and written communication skills

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $168,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.