About the Role

At Apple, new ideas have a way of becoming phenomenal products, services, and customer experiences very quickly! Bring passion and dedication to your job and there's no telling what you could accomplish! You will be part of the news services initiative team. We help start and scale new and exciting business in Pro Apps, Fitness, Home and Health spaces and are looking for a key contributor to join this exciting and fast-paced organization.

The scope of this role is broad and the opportunity to drive customer impact is high. In this role, you will chart the strategic direction of our Pro Apps (including but not limited to Final Cut Pro and Logic Pro) across all Growth & Acquisition initiatives. As the Pro Apps Acquisition Business Lead, you will be responsible for driving the growth of the Pro Apps subscriber base through initiatives that achieve meaningful business results. The ideal candidate is able to set a clear vision for a multi-year growth plan, is adept at simplifying the complex, and influencing across a highly matrix organization. The role requires an experienced leader who will partner directly with product, engineering, marketing, design and finance working cross-functionally to deliver results.

Responsibilities

• Lead all top of the funnel acquisition strategy and execution for the Pro Apps
• Track and monitor the full acquisition funnel for the Pro Apps business, fully understand the funnel and its drivers, and work with the cross functional teams to hit acquisition goals to drive the business
• Identify new customer acquisition channels across internal and external partnerships, enterprise, education, etc
• Develop and execute a strategy across extended offers to drive both new customer acquisition and win back
• Work with Apple Services Engineering teams to develop and implement offers strategy for Pro Apps. From acquisition offers to win back offers - works with Engineering & Product on go-to-market plan
• Own and execute on multi-year forward thinking strategies that drive new growth in priority regions and customer segments
• Collaborate and influence cross-functional teams, including services marketing, product marketing, engineering, and design to achieve shared objectives that deliver meaningful business results
• Present quarterly updates to senior leadership, ensuring every decision is data-driven and aligned with Apple's goals for growth and customer engagement
• Identify creative and novel ways of structuring incentives, business models, and ways of working to allow the business to be nimble and enable efficient scale

Minimum Qualifications

• Proven expertise in leading growth and customer acquisition efforts for subscription services
• 10 years of experience in strategic planning, financial analysis, or business growth roles, in the subscriptions space or within a high-growth or innovative industry
• Extraordinary relationship skills collaborating and influencing across teams
• Bachelor's Degree in Business, Finance, Strategy, or Economics

Preferred Qualifications

• Works effectively in a rapid and very collaborative environment and manages ambiguity with minimal guidance
• Analyze market trends, customer behavior, and competitive landscape to uncover growth opportunities and support business decisions
• Strong ability to translate business needs to feature and product designs
• Strong analytical skills with the ability to analyze opportunities from many angles (both quantitative and qualitative)

Equal Opportunity

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.