Apple Cash Marketing Manager

About Apple

At Apple, we don't just build great products - we create a kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.

About the Role

The Apple Wallet, Payments, and Commerce team is growing and adding innovative new features to our products. We're looking for an Apple Cash Marketing Manager to work on customer engagement marketing, focused on new and tenured customer engagement communications and programs across key performance channels.

You will have the chance to craft and lead marketing programs from concept through delivery, partnering cross-functionally with a diverse team of individuals across product, data science, analytics, creative, digital marketing, and business development.

You have a deep passion and understanding for our brand, our vision and objectives, and the customer experience. You have deep knowledge about the peer-to-peer payments industry and are passionate about crafting innovative marketing programs to educate customers on the benefits of Apple Cash to keep them engaged on the product throughout their lifecycle.

You will be working in a highly-energized environment with some of the most inspiring, creative, and diverse individuals in the industry. We're growing rapidly and encourage you to apply for this phenomenal opportunity today.

Responsibilities

• Develop education programs and personalized communications to drive customer engagement and feature adoption across new and tenured audience segments.
• Drive projects from concept through delivery in collaboration with Product, Data Science, Growth Marketing, Operations, Business Development and external partner teams.
• Apply a performance marketing approach when working with cross functional partners to drive measurable outcomes on user engagement and campaign ROI.
• Define key business requirements for marketing systems and execute on them working with internal and external partners.

Minimum Qualifications

• 5+ years of experience managing integrated campaigns within a marketing function.
• Excellent written and verbal communication skills
• Demonstrated success working cross-functionally with partners
• Savvy at tackling sophisticated issues and providing creative solutions while collaborating across multiple teams.
• Effective at building and cultivating interpersonal relationships.
• Self-starter with strong organizational behaviors to manage complex projects effectively
• Strong attention to detail and ability to deliver projects, priorities, schedules, and deliverables.
• Flexible and versatile in nature, able to tackle challenges while maintaining an optimistic attitude.
• B.A. or B.S. degree

Preferred Qualifications

• Experience developing and implementing impactful engagement marketing initiatives in direct to consumer channels including email and in-product.
• Experience navigating complex organizations and demonstrated success in developing marketing programs with multiple collaborators.
• Willing to roll up your sleeves and tackle whatever task is necessary.

Equal Opportunity

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.