Marcom LA is Apple's Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, i Cloud, Creator Studio and more. Whether we're launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA's mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better.
The Brand Strategy team is part of Marketing Communications (Marcom) team and is dedicated to creating inspiring and impactful campaigns that drive the business and influence culture.

Description:

The Brand Strategy Lead for Apple Creator Studio will collaborate closely with creative teams to launch new products, create impactful campaigns, and build Apple's relationship with students, pros, and amateurs across the creator economy, cementing the next generation of Apple fans and loyalists. You will lead strategic development for a product that sits at the intersection of professional creativity, emerging creative communities, and Apple's unique role in shaping the future of creative expression.","responsibilities":"Develop creative briefs and brand positioning that inspire campaign development, act as a north star for the service and galvanize cross-functional teams behind a singular idea

Collaborate with strategy, brand, consumer insights, media, creative, and business marketing to ensure alignment on goals and execution

Translate and synthesize data into actionable, compelling insights to inform strategic points of view

Build networks and nurture relationships across teams and functions to influence decisions and outcomes

Become an expert on the business, category, audience and culture surrounding the creator economy and creative software tools

Preferred Qualifications:

Deep understanding of the creator economy, including emerging platforms, tools, and behaviors reshaping creative expression

Continuously monitors creator trends, social platform dynamics, and cultural shifts to inform strategic decision-making

Provocative problem solver who challenges the status quo and pushes thinking in new directions

Passionate about fashion, music, arts and entertainment

Self-starter who thrives in ambiguity

Social-first thinker, immersed in culture and on the pulse of new trends and the evolving media landscape

Advanced visual storytelling skills; Keynote proficiency a plus

Minimum Qualifications:

10+ years of brand strategy experience with global brands within a large creative agency or internal, multi-channel marketing team

Proven ability to develop and execute integrated brand strategies that drive business results and market differentiation

Demonstrate clear understanding of how brand work connects to business outcomes, market position, and organizational strategy, ensuring brand decisions are grounded in business reality

Extraordinary storyteller with strong written and verbal communication skills as demonstrated in samples of creative briefs or case studies

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits:

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,500 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.