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PR Manager, Retail

Apple

PR Manager, Retail

Apple

Cupertino, CA

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Competitive salary and equity package

Comprehensive health, dental, and vision insurance

Flexible work arrangements

Parental leave

Equity

Healthcare

Flexible Hours

Parental Leave

Required Skills

PostgreSQL

Node.js

React

About Us

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10000+ employees
Industry: Technology, Information Technology, Software, Consumer Goods & Services

View Company Profile

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish!

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professionals from a variety of fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

Description

We are currently seeking a PR Manager for our corporate communications team. The successful candidate will be responsible for developing the communications strategy and proactively managing activity with media and content creators to drive understanding and excitement around Apple Retail in the US and around the world. This role will also focus on increasing awareness of existing programs and broadening relationships with media and content creators on established and emerging platforms.

The PR Manager will work daily with consumer, tech, business, and regional media as well as content creators across tech and lifestyle, manage new store openings, support product launches across Retail, develop momentum campaigns, and handle regular reactive media inquiries.

Preferred Qualifications

Experience developing and executing creative PR campaigns - including social-first campaigns - that drove meaningful impact and conveyed a clear understanding of specific audiences.

Experience in media relations and a developed network of media contacts in creative, tech, design, and cultural platforms.

Self-motivated, possessing a positive team-player attitude and a passion for social media, creative storytelling, culture, relationship building, consumer technology and the customer experience.

Effectively builds formal and informal relationship networks inside and outside the organization.

Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.

Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.

Understands internal and external stakeholder requirements, expectations, and needs.

Successfully delivered creative PR campaigns that have created meaningful impact.

Excellent written and verbal communication skills with the ability to craft compelling pitches.

Able to handle multiple projects and thrive in a dynamic environment across multiple time zones.

Excellent project management and organizational skills, as well as superb attention to detail.

Proven experience working on large-scale, international, time-critical projects.

BS/BA or equivalent experience.

Minimum Qualifications

7-10+ years experience in public relations, content creator relations, in-house or at a PR agency

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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Client-provided location(s): Cupertino, CA

Job ID: apple-200632321-0836_rxr-660

Employment Type: OTHER

Posted: 2026-01-07T19:13:48
Apply on company site

Perks and Benefits

Health and Wellness

Parental Benefits

Work Flexibility

Office Life and Perks

Vacation and Time Off

Financial and Retirement

Professional Development

Diversity and Inclusion

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About Apple

Apple

Apple

Public

A technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.

10,001+

Employees

Cupertino

Headquarters

$3.5T

Valuation

Reviews

4.0

10 reviews

Work Life Balance

4.0

Compensation

4.2

Culture

3.8

Career

3.5

Management

3.2

75%

Recommend to a Friend

Pros

Great coworkers and people

Excellent benefits and perks

Fast-paced and engaging work environment

Cons

High expectations and pressure

Management quality varies

Limited career progression opportunities

Salary Ranges

17,968 data points

L2

L3

L4

L5

L6

M3

M4

M5

M6

L2 · Sales L2

0 reports

$46,638

total / year

Base

$18,655

Stock

$23,319

Bonus

$4,664

$32,647

$60,629

Interview Experience

5 interviews

Difficulty

3.4

/ 5

Duration

28-42 weeks

Offer Rate

20%

Experience

Positive 20%

Neutral 40%

Negative 40%

Interview Process

1

Application Review

2

Recruiter Screen

3

Technical Phone Screen

4

Behavioral Interview

5

Onsite/Virtual Interviews

6

Team Matching

7

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Culture Fit