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Apple

Senior PR Manager, Launch Communications

3 weeks ago• Cupertino, CA
Viewed on February 1, 2026
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About Us

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

• Size: 10000+ employees
• Industry: Technology, Information Technology, Software, Consumer Goods & Services

View Company Profile:

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We're looking for trailblazing, creative and collaborative professionals from a variety of fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

We are currently seeking a Senior PR Manager for our Communications team. The successful candidate will be responsible for developing the communications strategy and proactively managing activity with media and influencers to drive understanding and excitement around Apple Products. This role will focus on launch, planning and liaising with teams that bring to life a product launch and project managing the process.

Description:

The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition, and will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other PR managers, country PR Managers, Product Marketing, Events and Marcom.

You will help us find new ways of working across functionally, optimize processes and clarity around planning, and will be tasked with leading our efforts comprehensively and presenting the PR voice in the launch window.

Preferred Qualifications:

BS/BA or equivalent experience

Effectively builds formal and informal relationship networks inside and outside the organization.

Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.

Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.

Understands internal and external stakeholder requirements, expectations, and needs.

Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces.

Experience in the latest trends in podcasting, newsletters and growing needs in creator space.

Successfully delivered creative PR campaigns that have created meaningful impact.

Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities.

Excellent written and verbal communications skills. Superb attention to detail.

Able to work with ambiguity and on complex topics across multiple jurisdictions. Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change.

Minimum Qualifications:

7+ years of experience in communications

Past leadership experience, managing and developing teams

Fluency in English:

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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