At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth.

This Paid Search, Manager role will support paid search strategy and analytics to drive significant customer and revenue growth. He/she will deliver innovative, relevant marketing experiences across the paid search landscape. This role will also be responsible for leading channel reporting and insights generation, managing relationships with internal technology and analytics partners, and identifying and executing on strategic opportunities to grow the Paid Search business.

How will you make an impact in this role?

The role requires strong partner management, analytical and communication skills and involves close collaboration with internal and external partners, including Google, Microsoft, and external agencies, to develop and execute winning performance-marketing tactics that delight prospects and improve conversion.

• Work with internal & external partners to optimize paid search marketing campaigns with a focus on increasing acquisition scale and AXP revenue
• Drive acquisition performance by developing a compelling paid search journey, including bidding, keyword, ad copy, and landing page strategies
• Closely monitor and manage program performance to ensure revenue delivery against forecast
• Manage targeting and audience strategy for Paid Search, and proactively identify areas for improvement and growth
• Oversee and develop the growth of a direct report
• Own channel forecasting, budget and partner invoicing
• Partner with key members of internal teams, such as Prospect and Customer Marketing teams, Consumer Paid Search, Product Management, Brand, Compliance, Risk and Information Management to identify and develop new areas of program integrations
• Lead new strategic initiatives for the channel, including expansion opportunities with key partners, new marketing platforms, and integration with other American Express assets

Qualifications:

• Performance marketing experience is preferred, along with proven ability to develop innovative strategies
• Ability to lead new digital initiatives and collaborate effectively with cross-functional and external partners to drive results
• Strong Microsoft Excel skills, with experience analyzing complex data to draw insights and drive business priorities
• Highly organized—strong project management skills, attention to detail, and comfort operating autonomously in a fast-paced environment
• Strong relationship building skills and excellent communication skills (both verbal and written)
• Passion for digital marketing, with ability to identify relevant consumer behavior trends and the impacts of new technology
• A winning attitude – ideal candidate is a positive, team-oriented individual
• Paid search experience preferred
• People leadership experience preferred

Salary Range: $89,250.00 to $150,250.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
  For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.