Manager, US Media - Investment & Optimization

Manager, US Media – Investment & Optimization

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #Team Amex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, On Brand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.

• The Manager of US Media

• Investment & Optimization manages strategic partner and platform media buys for Above-The-Line media channels, ensuring our media investments, commitments, and inventory align to our strategy and best-in-class buying standards. They will work hand in hand with the Media Strategy & Planning team, Media agency, Media Analytics, and media partners to translate media strategy & plans into market-ready buys, steward investment delivery, and identify opportunities to maximize value, quality, and performance in market.

• Direct experience managing, negotiating, and stewarding large-scale media buys and media investments required.

• Live sports media buying or sponsorship-led media investment experience required, including familiarity with seasonality, rights-holder packages, and media partner offerings.

• Experience working with media agencies required; agency background or hands-on buying experience strongly preferred.

• Knowledge of media investment fundamentals, including CPM, CPP/GRP/TRP, impressions, reach/frequency, audience guarantees, delivery pacing, and post-buy reporting.

• Ability to track investment details, budgets, partner commitments, and campaign delivery with a high level of accuracy and accountability.

• Strong partner management skills with proven ability to influence and negotiate across complex media plans

• Ability to distill complex marketplace, investment, and performance information into clear recommendations and structured communications.

• Collaborative spirit and comfort working in a matrixed environment across Strategy & Planning, Analytics, Finance, Legal, Procurement, agency teams, and media partners.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

• Support for US Above-The-Line media investments across channels, with emphasis on Linear TV, Streaming, and Social channels, ensuring buys align to approved strategy, audience priorities, budget, flighting, and performance goals.
• Continuously track commitments, pacing, delivery, guarantees, added value, makegoods, and optimization opportunities throughout the campaign lifecycle.
• Evaluate new media opportunities and partner proposals to ensure quality, efficiency, audience fit, reach/frequency, measurement readiness, and brand safety.
• Maintain a strong understanding of the media marketplace, including channel currencies, pricing dynamics, buying cycles, partner capabilities, emerging formats, and marketplace innovation.
• Partner with Media Analytics, Strategy & Planning, and agency teams to monitor performance, share investment learnings, and inform in-flight optimizations and future planning.