At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

Reporting into the B35 Manager Acquisition, you will be driving our internal acquisition and be responsible for Member Get Member (MGM) channel driving our BENELUX portfolio. MGM becoming the most important acquisition channel.

The team is responsible for internal acquisition and all asset creatives for both BENELUX consumer cardmember base and Netherlands SBS (self-employees, business owners) cardmember base.

Your primary goals are to sell cards to eligible customers by managing MGM channel and creating, producing and analyzing 360° MGM campaigns for the BENELUX, for consumer and SBS channels. On top of that you will be responsible for production and execution of the SBS assets for external digital acquisition.

This role requires a hands-on, digital driven, analytic skills, customer advocate marketer with excellent communication skills.

Responsibilities:

• Propose strategy for MGM including defining and executing campaigns to drive NAA/AIF, increase efficiency and deliver strong ROIs in the channel.
• Execute strong LTO campaigns, from a 360° approach by delivering strong assets (CTA and value proposition).
• Deliver e2e Digital MGM campaigns.
• Manage MGM offer changes and escalations processes identify opportunities to improve the current process.
• Monitor and improve the digital journey for new MGM customers to ensure smooth and straightforward onboarding and secure conversion. This based on data driven analyses, a mobile first way of working and best practices from other markets.
• Reporting and analysis of acquisition results to optimize and inform about plans.
• Project management to ensure all activities are delivered on-time and within budget including accurate management of internal process (pre-Arb/iMH).
• Work closely with various national and/or international internal/external teams to set up and build campaigns, to share best practices, to improve customer experience, that drive MGM acquisition.
• Execute assets for SBS external digital acquisition including SoMe, Display, Banners,… in close collaboration with Media Buying team.
• Manage Campaign calendar, roadmap and offers for both internal and partner campaigns.
• Create best practices and leverage them.

Minimum Qualifications:

• 3-5 year experience as (digital) marketer
• Bachelor’s degree
• Ambitious, enthusiastic, hands-on individual
• Creativity including critical look on campaigns. Excellent attention to detail.
• Ability to drive results and ensure those outcomes help inform future initiatives.
• Analytical and Data capabilities - Undertake ongoing campaign analysis to monitor marketing channel performance and ROI. Deliver regular reporting updates as required on initiatives and present during meeting.
• You must be able to work independently and be able to focus and prioritize in times of fast changing priorities. You must be passionate about what you do, proud about what you deliver and be prepared to go the extra mile to make a difference.
• Good (internal) partner/stakeholder management skills and organizational sensitivity
• Excellent written & oral communication and presentation skills in English in addition to fluent in French and Dutch

Non-considerations for sponsorship:

Employment eligibility to work with American Express in Belgium is required as the company will not pursue visa sponsorship for these positions.

Considerations for sponsorship:

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.