Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

• Key job responsibilities
• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Partner with sales teams to translate account priorities into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Execute multi-channel programs (events, digital, direct) that deliver personalized account experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience using data and metrics to drive improvements
• Experience communicating results to stakeholders

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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