Advertising is being remade. The brands that win the next decade will be the ones that figure out how to deliver creative that is personal, performant, and produced at a scale no human team can match alone. Generative AI is the unlock. But generation alone is not the advantage. The advantage belongs to the system that connects creation to delivery to learning, and gets better with every impression.
Amazon Ads is building that system. We are investing in the models, the infrastructure, and the product intelligence to make personalized, brand-aligned creative a default capability for every advertiser, not a luxury reserved for the largest budgets. The work is early, the stakes are high, and the opportunity to define how this category develops is real.
We are looking for a Principal PMT to own the strategy at the center of it.

Key job responsibilities
As Principal PMT for Creative Personalization and Optimization, you own the product strategy for how personalization, optimization, and asset generation operate as one connected system. This is the role that defines what the intelligence engine of Amazon's AI creative platform looks like, how it learns, and how it compounds over time.
You will operate with complete independence on initiatives where the opportunity and the path are not yet defined. You will partner directly with engineering, applied science, design, and product leadership across the organization. You will be the product conscience of a system that reaches hundreds of millions of shoppers.

Own the Creative Personalization and Optimization Strategy
Define the 3-5 year product vision for how personalization, optimization, and asset generation converge into a single learning system. Translate that vision into a prioritized roadmap that sequences investments against the highest-leverage opportunities. Drive planning cycles, investment narratives, and executive communications that make the case for the resources and organizational alignment this strategy requires.

Connect Creation to Performance:

Own the product strategy for closing the loop between asset creation and the optimization layer. Define how first-party signals flow into generation decisions, how performance data informs what gets made next, and how the system compounds with every impression. This is the core strategic bet: a creative system that learns what works and produces better creative because of it.

Define the Full-Funnel Personalization Product:

Own the product definition for personalized creative across the full advertiser journey. Define the product requirements, the signal architecture, and the success metrics that prove personalization compounds across formats and surfaces. Partner with engineering and science to ensure the product strategy is grounded in what the system can do today and where it is heading.

Drive Execution Against the Roadmap:

Translate strategy into execution. Work with engineering and science leadership to sequence the roadmap, define milestones, and hold the organization accountable to delivery. Establish the mechanisms that track progress, identify gaps and risks early, and drive resolution without requiring escalation from above.

Align the Organization and Influence Without Authority:

Serve as the product authority in cross-functional conversations across the organization. Build alignment between creative, optimization, and design on the shared quality bar and the shared system contract. Represent the personalization strategy in senior leadership forums.

Define What Success Looks Like:

Own the metrics framework for creative personalization and optimization. Define the primary metrics, the guardrails, and the leading indicators that tell the organization whether the system is working. Establish the creative insights capability that makes optimization legible to advertisers and internal teams alike.

Basic Qualifications

• Bachelor's degree
• 10+ years of technical product or program management experience
• 10+ years of end to end product delivery experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience technical product management

Preferred Qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually