As Head of Branded Content & Events, you will own and evolve the strategic vision for branded content and sponsored live events across our creator and livestream portfolio while building and leading a high-performing multi-disciplinary team. This role operates at the intersection of creative excellence, business strategy, and revenue enablement. While not directly revenue-accountable, you will play a critical role in driving commercial success through strategic advisory on creator deals, innovative format development, and scalable execution that enables Sales to win and retain premium advertising partnerships. You'll balance three key constituencies: Advertising customers, Creators, and internal stakeholders.
This is a unique opportunity to shape the future of an organization at Amazon while working with some of the most influential creators in digital media. You'll have the autonomy to build systems, develop talent, and drive innovation in a space where creativity leads to direct results.

Key job responsibilities

• Innovation & Revenue Growth

• Think big and identify white space opportunities in emerging platforms, content types, and sponsorship models that expand beyond traditional integrations—including experiential activations, digital products, and cross-platform entertainment experiences.

• Serve as strategic advisor to executive leadership on creator portfolio strategy and deal evaluation. Influence cross-functional roadmaps and serve as a senior thought partner to Sales, Marketing, Customer Success, Production, and Partner Management.

• Build business cases for new revenue streams and partnership models that expand the creator monetization playbook beyond current offerings.

• Pioneer new branded content formats and measurement frameworks that position Amazon as innovators in the creator economy.

• Identify new internal opportunities to expand branded content offerings and drive innovation as well as external expansion opportunities on social and streaming platforms such as YouTube, Meta, Tik Tok, etc.

• Own and evolve the branded content and events strategy aligned with revenue goals and business priorities – this includes developing a strategic roadmap and delivering against goals for your organization’s programs.

• Operational Excellence

• Design and implement the operating model for the branded content team, including workflows, resourcing models, timelines, and quality standards.

• Build scalable processes for the full branded content lifecycle: intake, RFP development, creator selection, approvals, production, delivery, and reporting.

• Establish frameworks for creative innovation that can scale across our business product and Creator offerings.

• Define metrics for creative success, effectiveness, and team performance.

• Own delivery against timelines, budgets, and quality commitments.

• Manage production partner relationships and creative resources including budgets, vendors, and agencies.

• Execution & Client Engagement

• Develop deep expertise on Creators and audience insights.

• Lead high-touch branded content activations from concept through delivery.

• Serve as client- and creator-facing creative lead for premium opportunities including live events, creative strategy workshops, and B2B opportunities.

• Create compelling creative thought-starters and media planning recommendations for new Creator opportunities while partnering with Amazon executive leadership.

• Define product marketing strategy and narratives in partnership with GTM and Marketing (e.g. social and video).

• Team Leadership & Development

• Build, lead, mentor, and develop a high-performing multi-disciplinary team of branded content strategists, event coordinators and program managers, and producers

• Hire and onboard talent as the team scales to meet business needs

• Set clear goals, expectations, and development plans for team members

• Lead by example through mentorship, coaching, and strategic project assignment

• Foster a culture of creativity, accountability, and operational excellence

• Conduct performance evaluations and provide ongoing feedback

About the team
Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with Le Bron James and Steve Nash, Baby, This is Keke Palmer, We Playin’ Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.

Basic Qualifications

• 7+ years of developing, negotiating and executing business agreements experience
• Experience managing P&L
• 5+ years of hiring, developing, and leading high-performing teams experience
• 7+ years of event marketing or brand, program, or experiential marketing experience
• Experience developing operational processes and technologies
• Experience building and effectively executing a strategy from the ground up, including designing roadmaps to drive incremental progress towards long-term vision and goals
• Experience working with talent

Preferred Qualifications

• Experience engaging and presenting to senior executives (CXO level).
• Experience presenting creative concepts effectively to senior executives
• Background in working with content creators or talent on 360 activations
• Track record of identifying and launching new revenue streams or business models
• Advanced Excel proficiency for media planning, budget management, and performance analysis

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 188,100.00 - 254,500.00 USD annually
USA, NY, New York - 206,900.00 - 279,900.00 USD annually