Amazon MGM Studios is seeking an experienced Senior Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases for Mexico. Reporting to the Head of Theatrical Marketing (Mexico), this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance.

You'll operate at the intersection of strategy and creativity, driving the success of major theatrical releases while navigating shifting audience behaviors and emerging platforms.

Key job responsibilities

• Strategic Leadership & Planning

• Lead strategic planning and execution across multiple high-profile theatrical releases

• Develop territory-wide marketing strategies and long-term activation roadmaps, aligned with global objectives

• Own budget planning and management across multiple high-profile campaigns

• Conduct advanced market analysis, competitive intelligence, and audience insights to inform strategic decisions

• Establish campaign KPIs and success metrics in partnership with senior leadership

• Drive innovation in audience engagement methodologies and emerging marketing technologies

• Mentor and guide junior marketing managers on strategic thinking and campaign development

• Creative Direction & Brand Management

• Provide creative leadership across all marketing assets and brand touchpoints

• Oversee localization strategies and coordinate with global International teams

• Ensure brand consistency and creative excellence across multiple concurrent campaigns

• Lead relationships with creative collaborators and agencies

• Approve and guide creative direction for high-stakes marketing initiatives, to serve territory requirements

• Media Strategy & Collaboration Development

• Develop comprehensive media strategies spanning traditional, digital, and emerging platforms

• Support negotiations and strategic cooperation with key media agencies and platforms

• Cultivate and manage high-value brand cooperation and co-marketing opportunities

• Collaborate with International Media leadership on global best practices and innovation

• Optimize media spend efficiency across portfolio of campaigns

• Experiential Marketing & Events

• Conceptualize and execute large-scale special projects, premieres, screenings and marquee events

• Manage complex stakeholder relationships across multiple external agencies

• Cross-Functional Leadership & Team Development

• Lead cross-functional initiatives including Content Managers, PR, Digital, and International teams and vendors

• Provide strategic guidance to distribution teams on theatrical positioning

• Drive organizational alignment on campaign priorities and resource allocation

• Mentor junior team members and contribute to team capability development

• Champion creative excellence and innovative problem-solving across the organization

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

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