The Amazon Communications team is seeking a driven, detail-oriented, and savvy PR/Communications professional for the role of Public Relations Manager, Customer Trust.

The person who fills this role will be responsible for proactive communications activities and media relations in support of customer trust narratives within the Selling Partner Services (SPS) organization. This role will work closely with business partners and senior leaders to provide communications counsel and guidance, drive messaging and narrative development, own PR strategy and execution for key moments, and deliver results in support of business priorities. The role will consistently work with a range of media contacts across consumer and national outlets.

This role can be located in Seattle, WA, Arlington, VA or New York City.

The successful candidate is a self-starter who will focus on transforming complex, reputational topics into compelling, creative stories around brand protection, trustworthy reviews, and impersonation scams. The ideal candidate has a proven track record of developing proactive consumer-facing campaigns, driving media and influencer relations, executing experiential activations, testing new content mediums, tracking industry trends, and identifying timely opportunities.

In this position, the ideal candidate will have experience leveraging emerging communication channels and innovative partnerships to expand reach, while building and maintaining relationships with consumer lifestyle media, business/tech reporters, podcasters, content creators, etc. The role includes designing and executing news-worthy moments and activations that drive organic coverage, as well as partnering with senior leaders and cross-functional teams to provide strategic counsel and deliver business results.

• Key job responsibilities
• Conduct ongoing proactive storytelling across owned, earned, and paid media and channels for priority narratives
• Lead influencer relations programming that supports customer trust narratives to reach gen-pop audiences
• Manage and guide proactive PR announcements and product/service launches
• Provide communications counsel to business leaders and cross-functional partners
• Build and maintain relationships with a range of top-tier and non-traditional media contacts
• Plan and execute campaign-specific communications tactics for key shopping moments
• Collaborate with international teams to scale programming globally
• Help manage a third-party agency to support PR activities
• Willingness to represent Amazon as a spokesperson

Basic Qualifications

• 7+ years of recent professional communications or public relations experience
• Bachelor's degree

Preferred Qualifications

• Excellent written and verbal communications skills
• Media relations expertise in proactive national stories
• Consumer and/or B2B public relations experience
• Serve as a source and educator for customer trust narratives
• Experience leading influencer partnerships and programs
• Be up to date on consumer, industry, and social media trends
• Ability to be creative and create news from complex, reputational narratives
• Ability to multitask and prioritize

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 139,400.00 - 188,500.00 USD annually
USA, VA, Arlington - 126,700.00 - 171,400.00 USD annually
USA, WA, Seattle - 126,700.00 - 171,400.00 USD annually