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Principal Product Manager - Technical, Agentic Ads Localization
New York, NY, USA
·
On-site
·
Full-time
·
1w ago
At Amazon Ads, we’re re-imagining the advertising landscape through advanced generative AI technologies and AI agents, revolutionizing how millions of customers discover products and engage with brands online. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.
Amazon is looking for a Principal Technical Product Manager to lead the strategy and execution of transforming creative and content localization experiences leveraging AI agent and LLMs to help advertisers build culturally-adaptive ad creatives and content for full-funnel advertising across all ad formats - image, videos, audio, and text. This product manager will innovate leveraging agentic tools generate localized ad creatives that are performance-optimized, preserve brand voice of advertisers, culturally-personalized, and fully compliant with Amazon Ads policies. They will also innovate in building core services and tools to enable any ads agent and skills across Amazon Ads to be multi-lingual and multi-cultural from day 1.
Key job responsibilities
As a product leader on Ads Localization Core Infra, you will:
- Own the vision and strategy for building Agentic AI-driven Localization products and features
- Own the vision and strategy for enabling all Amazon Ads-wide agent to be multi-lingual and multi-cultural
- Write documents that work backwards from different types of customers, including advertisers and agent builders
- Dive deep into competitive and existing Amazon offerings
- Partner effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment
- Plan and deliver on executive level goals to deliver proof of concept as well as production scale solutions
- Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right sized features, architectural improvements and revenue entitlement
- Monitor project execution and ensuring that the delivery is to the appropriate levels of quality and in line with target dates
- If you have an entrepreneurial spirit, know how to deliver, are technical, highly innovative and long for the opportunity to build pioneering solutions to challenging problems, we’d love to talk to you!
Key job responsibilities
As a product leader on Ads Localization Core Infra, you will:
- Own the vision and strategy for building AI and ML-driven Localization products and features
- Write documents that work backwards from different types of customers, including advertisers and agent builders
- Dive deep into competitive and existing Amazon offerings
- Partner effectively with other leaders in product, design, engineering, science and business intelligence to influence priorities and drive alignment
- Plan and deliver on executive level goals to deliver proof of concept as well as production scale solutions
- Exhibit excellent judgment on how to prioritize between emerging technologies and existing ones for right sized features, architectural improvements and revenue entitlement
- Monitor project execution and ensuring that the delivery is to the appropriate levels of quality and in line with target dates
- If you have an entrepreneurial spirit, know how to deliver, are technical, highly innovative and long for the opportunity to build pioneering solutions to challenging problems, we’d love to talk to you!
A day in the life
Your day will be a dynamic blend of strategic thinking and collaborative problem-solving. You'll engage with cross-functional teams, exploring breakthrough AI-driven advertising technologies that connect customers with brands in meaningful ways. Expect to dive deep into complex challenges, prototype innovative solutions, and translate inventive concepts into tangible product experiences with the agility of a startup but at Amazon scale. Day-to-day activities include, but not limited to:
- Meet 1x1 with agent builders and advertisers to understand their pain points and needs
- Partner with internal stakeholders to develop a vision for generative AI experiences as well as tools
- Prepare shaping documents, BRDs, PR FAQs, and other artifacts
- Deep dive voice-of-the-customer feedback and quality benchmark results
- Review publications for new developments
- Work 1x1 with engineers and scientists
About the team
The Ads AI Core Infrastructure (ACI) team builds foundational AI systems that accelerate development of advertising-aware agents and Ads foundational models like Ads Nova, enabling rapid creation, testing, and deployment of agentic experiences for 1P and 3P partners.
Basic Qualifications
- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
Preferred Qualifications
- Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority
- Experience working with and influencing senior level stakeholders
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
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About Amazon

Amazon
PublicAmazon.com, Inc. is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
10,001+
Employees
Seattle
Headquarters
Reviews
2.9
10 reviews
Work Life Balance
2.8
Compensation
3.7
Culture
2.5
Career
2.3
Management
2.1
35%
Recommend to a Friend
Pros
Good pay and compensation
Strong benefits package
Flexible scheduling options
Cons
Poor management and leadership
Limited growth and promotion opportunities
High stress and demanding work environment
Salary Ranges
2 data points
Junior/L3
M3
M4
M5
M6
Mid/L4
Senior/L5
Staff/L6
VP
Director
Junior/L3 · Product Manager L5
0 reports
$187,921
total / year
Base
-
Stock
-
Bonus
-
$159,732
$216,110
Interview Experience
10 interviews
Difficulty
3.7
/ 5
Duration
21-35 weeks
Offer Rate
20%
Experience
Positive 10%
Neutral 10%
Negative 80%
Interview Process
1
Application Review
2
Recruiter Screen
3
Online Assessment
4
Technical Phone Screen
5
Onsite/Virtual Loop
6
Team Matching
7
Offer
Common Questions
Coding/Algorithm
System Design
Behavioral/STAR
Leadership Principles
Technical Knowledge
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