POSITION PURPOSE:

Oversees and drives all marketing efforts in the division in partnership with Merchandising and retail priorities.

KEY ACCOUNTABILITIES:

• Oversees allocation of projections to Division Sales Managers.

• Monitors performance relative to projections and drives corrective action: Sales/Profitability & Co-Op.

• Assesses results of each department and total for the division.

• Solicits research, benchmarks, external and internal performance as necessary

• Chairs sales planning meetings and weekly ad meetings.

• Develops and drives merchandising strategy for division in partnership with Merchandising team.

• Provides input to Corporate on Corporate merchandising strategy.

• Attends key vendor promotion planning meetings.

• Drives market branding campaigns/programs (consistent with Corporate)

• Oversees division/market research.

• Reviews comments on current division performance from Division VPs of Sales and assists and responds appropriately.

• Manages advertising agencies and programs.

• Tours stores to assess overall implementation effectiveness.

• Monitors competitor advertising, promotion, marketing initiatives