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Communications Lead, U.S. Latino

Airbnb

Communications Lead, U.S. Latino

Airbnb

Gunnison, CO

·

On-site

·

Full-time

·

2w ago

Compensation

$160,000 - $200,000

Benefits & Perks

Remote Work

Equity

Employee Travel Credits

Remote Work

Equity

Required Skills

Spanish

English

Public Relations

Public Affairs

Written communication

Verbal communication

Media relations

Influencer marketing

Social media

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

The Airbnb Communications team is responsible for telling Airbnb’s story around the world. We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the world’s leading platform for hospitality entrepreneurs. We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. We’re a fast growing, high-energy team with a passion for people, places and great stories. If you’d like to be part of one of the world’s greatest teams, come tell us your story.

The Difference You Will Make:

The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. . This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.

The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and center in U.S. Latino media, while creatively and holistically getting our message and story out to Latinos in the most authentic, impactful ways outside of traditional media by engaging with a wide range of journalists, influencers and community members.

We’re looking for a bilingual, execution-oriented, nimble senior communications leader who has deep experience working in Latino communications, as well as the management experience to drive high-profile, cross-functional campaigns across a large company.

This full-time role will be based in the U.S. The role will report to the Senior Lead for USCAN Communications.

A Typical Day:

  • Lead communications efforts for U.S. Latino-specific campaigns, working across comms verticals and closely with business and marketing leaders to build comprehensive, culturally relevant campaigns.

  • Manage programs with partners across the organization, ensuring all departments are well-integrated and read into efforts.

  • Help manage external communications agencies effectively to deliver outstanding results on behalf of the business and ensure key processes are adhered to.

  • Translate global communications priorities into a Latino-focused strategy that supports Airbnb’s key growth objectives in the United States.

  • Identify proactive press opportunities and drive local and national announcements.

  • Develop and manage relationships with key reporters and celebrities/ influencers across the region.

  • Provide guidance and support to the local policy team on communications matters and ensure policy communications/issues reach Latino stakeholders.

  • Execute a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, Country Managers, Airbnb execs etc.) for relevant public speaking/ media engagements.

  • Help manage crisis comms and reactive press requests.

Your Expertise:

  • Bachelor’s Degree

  • Fluent Spanish-speaker

  • 10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience

  • Experience working across a multitude of communications expertise, including consumer, editorial, and political communications

  • Understanding of celebrity and influencer marketing and relevant market-specific social media channels

  • On-record and on-camera spokesperson experience preferred

  • Proven-track record working on creative consumer communications initiatives that have generated widespread awareness and brand buzz

  • Good knowledge of public policy matters - especially relating to tourism, technology, or the sharing economy

  • Ability to work collaboratively with multi-functional leads in a matrix organization

  • Excellent writing skills in English and Spanish with samples to share

  • Confident in leading meetings with external partners, senior stakeholders and media contacts

  • Passion for Airbnb and the mission of the company

  • Experience working on projects in a fast-paced environment

  • Strong organizational skills and attention to detail

  • Exceptional verbal communications and interpersonal skills

  • Ability to maintain enthusiasm and a calm demeanor in stressful situations

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range**$160,000—$200,000 USD**

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About Airbnb

Airbnb

An online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet.

5,001-10,000

Employees

San Francisco

Headquarters

$75B

Valuation

Reviews

4.2

9 reviews

Work Life Balance

4.2

Compensation

4.0

Culture

4.1

Career

3.0

Management

4.0

78%

Recommend to a Friend

Pros

Flexibility and work-life balance

Good pay and compensation

Great leadership and bosses

Cons

Dealing with difficult guests

Guest-related damages and messes

Stressful situations with complaints

Salary Ranges

16 data points

L2

L3

L4

L5

L6

M3

M4

M5

M6

Mid/L4

Director

L2 · Business Operations L2

0 reports

$214,500

total / year

Base

$85,800

Stock

$107,250

Bonus

$21,450

$150,150

$278,850

Interview Experience

9 interviews

Difficulty

3.4

/ 5

Duration

14-28 weeks

Offer Rate

44%

Experience

Positive 44%

Neutral 34%

Negative 22%

Interview Process

1

Application Review

2

Recruiter Screen

3

Technical Phone Screen

4

System Design Interview

5

Behavioral Interview

6

Onsite/Final Round

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Culture Fit