The Senior Marketing Manager for Financial Services & Insurance (FSI) serves as the strategic marketing partner to sales leadership, accountable for driving marketing performance across a highly regulated and complex industry.

This role develops and delivers marketing strategies tailored to the dynamics of banking, insurance, capital markets, and Fin Tech, balancing regulatory requirements with compelling value propositions for compliance‑sensitive audiences and long, risk‑aware buying cycles.

The focus is on enabling balanced growth and deepening customer engagement. It also involves building trust and accelerating pipeline creation and progression. This applies to both existing customers and new market opportunities.

What you'll Do

• Partner closely with FSI sales as a trusted marketing advisor, bringing thoughtful insight into sector dynamics, regulation, and customer needs.

• Be accountable for FSI marketing impact, with a clear understanding of pipeline goals, bookings targets, and marketing’s role in revenue growth.

• Develop and deliver a cohesive, compliant FSI marketing strategy aligned to global priorities and adapted to regional and customer realities.

• Develop extensive knowledge of the industry landscape, including market trends, regulatory change, and evolving customer challenges to inform go‑to‑market strategy.

• Identify and support growth opportunities across priority subsectors such as Banking, Insurance, Wealth/Asset Management, Payments, and Fin Tech.

• Lead coordinated marketing execution across campaigns, digital programs, ABM, events, and partner initiatives for your specific industry.

• Compose inclusive, compliant messaging and campaigns that resonate with diverse, multi‑stakeholder buying groups.

• Foster strong alignment across Sales, BDR, Campaigns, Digital, and Content teams to focus on priority accounts and meaningful customer journeys.

• Lead quarterly and half‑year marketing planning for FSI, ensuring alignment with global plays and persona‑based campaigns.

• Design and deliver senior‑level engagement programs, including executive roundtables, councils, and regulatory‑focused discussions.

• Strengthen the company’s credibility and visibility in the FSI market through thought leadership, professional forums, and partner networks.

• Collaborate with Customer Success to build advocacy programs, customer stories, onboarding journeys, and expansion initiatives.

• Track, analyse, report and optimize engagement, pipeline creation, progression, and bookings within the FSI segment.

• Communicate confidently and transparently with senior leaders, using data and storytelling to guide priorities and continuous improvement.

What you need to succeed

• Minimum 2 years' experience in B2B marketing in the tech sector.

• Deep expertise in B2B marketing strategy, enterprise demand generation, and ABM—particularly for complex, risk averse buying cycles.

• Demonstrated experience of working with diverse departmental groups to deliver marketing initiatives in a matrix style organisation.

• Proven capacity to collaborate with sales to deliver against pipeline and revenue targets

• Demonstrated ability to translate regulatory and industry complexity into compelling and trustworthy marketing narratives.

• Data-driven attitude capable of communicating marketing’s business impact in clear, outcome-focused terms.

• Strong analytical skills enabling clear, commercial storytelling through data.

• Creative, disciplined mentality, comfortable navigating ambiguity while maintaining regulatory precision.

• Proven experience marketing to organizations within the finance and insurance industries.

• Executive presence with the ability to influence senior sales leaders, C-suite customers, and cross functional teams.

As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.

Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together:

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.