Performance Marketing Specialist

Performance Marketing Specialist (Digital media & performance markeing)

Purpose & Overall Relevance for the Organization:

• Fully support and drive the accelerated growth of the business conducted via its own e Com channels through- Leading Paid Search, Programmatic Display, Paid Social, and Audience Management activities to establish the Adidas-owned digital channels as the online destinations of choice.

Role & Responsibilities:

• Lead the devising and implementation the Performance marketing roadmap Including e Commerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more

• Accountable for the phasing and allocation of the paid search and PM budget

• Empower and coach the Paid Search, Programmatic and Audience Management to deliver against KPIs and customer acquisition goals across these channels to drive adidas e Commerce Emerging Markets to achieve stated business goals

• Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements

• Responsible for top & bottom line growth of our Paid Search and Programmatic programmes to achieve sales, ROI and total contribution goals.

• Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets

• Work cross-functionally with Brand, e Com and Retail stakeholders both within the Emerging Markets organisation and globally to create synergies and explore & exploit opportunities

• Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimisation

• Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval

• Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.

• Audience Consolidation across touch points to create OneEM View

• Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the .Com and App user journey and milestones.

• Monthly, Quarterly and Yearly planning and budget/revenue forecasting

KPIs:

• Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

• Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

• Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)

• Audience Management efficacy

• Marketing Working Budget allocation and phasing

• Training/partnering cluster resources

Key Relationships:

• EM DBC/DPC/DTC team and cluster + global counterparts

• EM Digital activation team

• e Com team

• Marketing Activation team

• Global Creative Services team

• External agency

• Brand Marketing

• Local digital marketing teams

Knowledge, Skills and Abilities:

• Bachelor or Masters Degree required, with 3+ years relevant digital marketing experience/ppc. (agency or client side)

• Experience in forecasting, planning & managing large budgets split across multiple channels, markets and campaigns

• A deep understanding of audience management, analytics, reporting and optimization

• Ability to lead digital marketing activity across multiple channels, markets and languages

• Coaching and development of teams (clusters and agency)

• Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns.

• Ability to effectively develop and maintain relationships with and manage 3rd party partners

• Working knowledge of, Google Ad Words, Double Click Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying

• Understanding of attribution modelling is valuable

• Strong communication skills: written & oral and ability to quickly build strong relationships

• High attention to detail; strong analytical skills and excellent organizational & planning abilities

• Proficient in written & spoken English