We are seeking a Digital Commerce & Marketing Manager (SEA) to serve as the regional subject matter expert and primary point of contact for marketplace commerce and performance marketing across Southeast Asia.

This role will oversee and optimize end-to-end marketplace processes, introduce and enhance operational frameworks, and deliver training to uplift capabilities across teams. Close collaboration with regional and client stakeholders is essential to streamline workflows, improve operational efficiency, and support sustainable marketplace growth across SEA markets.

The ideal candidate brings strong digital marketing expertise and is able to translate marketing strategies into marketplace performance, while also integrating technology and systems into commerce operations to drive scalability, efficiency, and data-driven decision-making.

Responsibilities:

Regional Marketplace Commerce Management:

• Act as SEA regional lead for marketplace performance across platforms (e.g., Lazada, Shopee, Tik Tok Shop and other regional marketplaces)

• Oversee day-to-day marketplace operations including assortment, pricing, seller/brand management, and campaign execution

• Drive revenue accountability and commercial performance across SEA markets

• Monitor marketplace health through KPI dashboards (traffic, conversion, AOV, sell-through, ROAS, contribution margin)

Digital Marketing & Demand Generation:

• Translate digital marketing strategies into marketplace sales performance

• Plan and optimize full-funnel commerce marketing: onsite media, performance ads, affiliate, CRM and promotional mechanics

• Partner with media teams to align paid media investment with marketplace conversion strategy

• Develop regional campaign playbooks for mega campaigns (e.g., 9.9, 11.11, 12.12)

• Identify and activate growth levers across traffic, conversion, and retention

Data-Led Strategy & Growth Planning:

• Develop SEA marketplace growth strategies supported by analytics and insights

• Integrate marketing and commerce datasets to drive optimization decisions

• Build forecasting models and performance benchmarks across markets

• Evaluate category trends, competitive positioning, and shopper behaviour

Operational Excellence & Automation:

• Establish standardized operating frameworks across SEA markets

• Introduce automation, marketing tech, and workflow improvements to improve efficiency and scalability

• Optimize end-to-end operational processes including campaign execution and reporting cadence

• Implement performance dashboards and governance routines

Stakeholder & Client Partnership:

• Serve as trusted advisor to regional and client stakeholders

• Lead performance reviews and strategic discussions independently

• Align cross-functional teams (marketing, media, operations, supply chain)

• Manage expectations and ensure delivery of commercial outcomes

1. Stakeholder Management:

• Work closely with client stakeholders to understand their needs and requirements.

• Streamline processes and improve efficiencies in collaboration with client teams.

• Act as the main point of contact for client inquiries and issues related to marketplace operations.

Marketplace Ecosystem and Tools:

• Stay updated on the latest marketplace trends, tools, and technologies.

• Evaluate and implement new tools and technologies to enhance marketplace operations.

• Build and maintain relationships with key marketplace partners and vendors.

Qualifications:

Required:

• 10+ years of experience in digital marketing, e-commerce, or related fields, with at least 3+ years leading regional or multi-market initiatives. Tech-enabled commerce operations is an advantage.

• Strong leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team.

• Demonstrated experience managing both: Marketplace operations (catalog, pricing, seller/store operations) and Digital marketing/performance marketing (traffic & conversion growth).

• Ability to handle client discussions and relationships with a high degree of independence and manage client expectations on a day-to-day basis. The role would involve significant level of direct client connects, so the person is expected to have a good command on English and generally high degree of confidence managing interpersonal engagements.

Recommended:

• Background in Consumer Goods/FMCG/Consumer Electronics/Retail.

• Experience integrating media and commerce (retail media, performance ads, CRM).

• Exposure to marketing automation or commerce technology tools.

• Familiarity with regional mega-campaign execution frameworks.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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