• Management Level: 09 – Specialist / Team Lead

• Location: Hyderabad

• Must have skills: Content Strategy & Planning, SEO & Keyword Optimization, Copywriting & Editing

• Good to have skills: Multimedia Content Creation (Video, Audio, Animation), SEO & Digital Content Optimization, Lead Generation Content, Cross-functional Collaboration

• Experience: 5+ years of experience is required

• Educational Qualification: Graduate (Mass Communication and Journalism Preferred)

Job Overview

The Content Marketing Specialist is responsible for developing and executing creative and effective content to attract high quality leads, to drive engagement and to create brand awareness. This role involves creating high-quality creative content across various channels and working closely with digital marketing teams to achieve marketing objectives.

Key Responsibilities

• Develop creative and engaging ad copies tailored for digital platforms such as social media ads, Google Ads, display ads, etc.

• Write compelling content tailored for effective email marketing campaigns across diverse programs to keep leads engaged throughout the marketing campaign.

• Work closely with the performance marketing team to understand campaign objectives and target audiences and create ad copies and email campaigns that effectively communicate key messages and drive desired actions.

• Craft high-quality PR content including press releases, media pitches, articles, and other PR materials to generate positive media coverage and enhance brand visibility.

• Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.

• Support the Marcom team in executing social media marketing initiatives.

• Provide complete content support for other content formats such as authored articles, blogs, program pages, infographics, slide decks, and other visual forms of content.

• Stay updated on emerging trends and best practices in digital advertising, PR, and content marketing to continuously enhance content strategy and execution.

Required Experience, Skills and Qualifications

• Bachelor’s degree with Min. 5 years Content writer (Mass Communication and Journalism Preferred)

• Prior experience in the Ed Tech industry required

• Possess outstanding writing skills with a strong portfolio demonstrating successful ad copywriting campaigns and PR content examples.

• Proficiency in writing for various digital ad platforms including social media, search engines, and display networks.

• Excellent storytelling and creative writing skills, with a keen eye for detail.

• Exceptional communication and collaboration skills, with the ability to effectively articulate ideas and provide constructive feedback.

• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.

About Us

Backed by a $1 billion investment over three years, Accenture launched its Learn Vantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture Learn Vantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit www.accenture.com/learnvantage

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.