About the team:

Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand’s leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network.

We’re a cross‑functional unit embedded within Song’s marketing transformation and activation capabilities—covering first‑party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement.Marketing Analytics team within Accenture Song ANZ supports data-driven decision-making for marketing campaigns and customer engagement. We specialise in research, analytics, and reporting to optimise performance across channels.

About the role:

• Market research: competitive analysis, segmentation, positioning

• Data analytics: SQL, Excel, data visualization (Tableau/Power BI)

• Metrics and analytics: KPIs, ROI, funnel attribution, A/B testing

• Campaign execution: digital ads, email, social media, content strategy

• consumer insights: survey design, focus groups, voice of customer

• Reporting: dashboards, storytelling, executive summaries

• Tools: Google Analytics, CRM (Hub Spot/Salesforce), marketing automation

• Basic statistics: hypothesis testing, sampling, regression basics

• Project management: timelines, collaboration, stakeholder alignment

• Communication: clear written/verbal briefs, stakeholder briefings

Qualifications

• minimum of 5 years in marketing analytics/effectiveness/measurement strategy within agency/consulting or enterprise marketing teams.

• Demonstrated experience building KPI frameworks, attribution (MMM/MTA), and experimentation programs at scale.

• Hands‑on proficiency in SQL, Excel and data visualisation (Tableau or Power BI); familiarity with cloud data warehouses a plus.

• Practical knowledge of media mix optimisation, budget pacing, and creative/audience testing.

• Experience with common analytics/martech platforms (Adobe/Google analytics stacks, Salesforce Marketing Cloud/Braze, tag management).

• Exceptional communication skills—concise executive storytelling; ability to create clear briefs and influence cross‑functional teams.

• Strong project management: building plans with timelines/milestones, risk tracking, and ownership of deliverables.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

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