Skill required: Marketing Operations

• Campaign Management

Designation: Campaign Management Analyst

Qualifications: Any Graduation **Years of Experience:**3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.

Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

Visit us at www.accenture.com
What would you do? The Tag Testing Specialist is responsible for implementing, validating, and troubleshooting tags across digital platforms to ensure accurate data collection and reporting. This role requires strong technical skills, attention to detail, and collaboration with analytics and development teams.
Implement and validate tags for websites, mobile apps, and campaigns using tools like Google Tag Manager, Adobe Launch, or similar platforms.
Conduct thorough QA testing of tags to ensure proper data capture and alignment with business requirements.
Collaborate with analytics teams to define tagging specifications and ensure accurate metric mapping.
Troubleshoot and resolve tagging issues promptly to maintain data integrity.
Perform exploratory analysis using web analytics tools (e.g., Google Analytics, Adobe Analytics) to verify tag performance.
Document tagging processes, test cases, and validation results for transparency and compliance.
Support integration of third-party tags for media tools and partner platforms.What are we looking for? Required Skills & Qualifications:

Strong understanding of tagging frameworks, data layers, and web technologies (HTML, JavaScript).
Hands-on experience with Google Tag Manager, Adobe Launch, or similar tag management systems.
Familiarity with analytics tools such as Google Analytics, Adobe Analytics, and debugging tools like Chrome DevTools.
Knowledge of QA methodologies and testing best practices.
Excellent problem-solving skills and attention to detail.
Ability to work cross-functionally with developers, analysts, and marketing teams.

Preferred Qualifications:

Experience with automated tag testing tools.
Understanding of privacy regulations (GDPR, CCPA) and their impact on tagging.

• Exposure to A/B testing platforms and personalization tools. Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• In this role you may have limited exposure with clients and/or Accenture management
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
• The decisions you make impact your own work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work
• Please note that this role may require you to work in rotational shifts

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.