Summary The Campaign Developer will focus on marketing automation development using languages like HTML, CSS, JS, SQL, AMP script, or Velocity scripting for the campaign orchestration, audiences' creation, and maintenance, and monitoring automated jobs. Additionally, the Campaign Developer will comprehend technical processes, address any concerns, and escalate any issues to ensure timely projects delivery.

Role Responsibilities:

• Campaign orchestration (automation configuration, coordination of marketing campaigns, CRM integrations, and implementations).

• Collaboration with other team members to confirm the campaign’s feasibility and translate marketing strategy and requirements into business requirements.

• Review and interpretation of campaign requests.

• End-to-end coding different marketing campaigns and target audiences.

• Recognize opportunities for coding efficiencies

• Troubleshoot on campaign content creation, personalization, dynamic content, and URL issues.

• Prepare Test Cases/Checklists for UAT phases.

• Monitors campaign performances and configure metrics reports set up.

• Collaborate with platform integrations.

• Build and maintain forms and landing pages from scratch.

Qualifications and Skills:

• Manages client and team expectations throughout delivery; flags risks and issue escalations related to the campaigns.

Required:

• 2-4 years of experience in marketing which may include campaign management, marketing service provider, marketing agency, and marketing operations.

• A developer background in HTML, CSS (intermediate/advanced) JavaScript (basic/intermediate), code validation and SQL (database queries).

• High school diploma

• Experience with one or more leading marketing automation vendors, e.g., Adobe Campaign, Eloqua, Marketo or Salesforce Marketing Cloud, Responsys.

• Proven experience developing responsive templates (for web or email)

• Intermediate knowledge of responsive & fluid code optimized for email

• ADA best practices and implementation for emails.

• QA and troubleshooting experience with email optimization tools (EOA, Litmus, Putsmail, Return Path)

• Third-party code implementation.

• Knowledge about email legal compliance

• Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members

• Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

• Client service delivery experience.

• Prioritization and documentation

Skills Preferred:

• Relational and non-relational database experience

• Experience across more than one Industry, e.g., Life Sciences, Retail, Financial Services.

• Marketing background or experience (Complex Campaigns | Browse, Abandoned Cart, Welcome Series, API integrations, SFTP, Coupon Offers, IP Warming

• Deliverability

• Spam)

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.