Scope

The **Senior Brand Manager,**Neuroscience is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team.

Main Responsibilities

Business & Financial Acumen

Support the Business Unit Manager in Brand Financial processes:

• Budget allocation and monitoring
• Monthly performance analysis
• Brand S&OP preparation
• 1-year Financial Plan & Long-Range Plan.

Analysis to Insights

Responsible for:

• Market & Brand Analysis and Market Research
• Trends monitoring and Market/Competitive/Customers actionable insights collection.

Customer Strategy

• Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.

Marketing Mix Optimization

• Ensure & coordinate the implementation of all activities related to the Functional Plan
• Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.

Effective Engagement

• Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
• Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.

Internal & External Stakeholder Alignment

• Leverage on strong relationships with international and local internal stakeholders
• Demonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team.

Skills and Experience

• Degree level education (or equivalent), preferably Life Sciences or Economics
• Minimum 3-5 years of relevant experience with proven track record of success within Biotech/Pharma
• Strategic Thinking mindset
• Leadership; Coaching
• Solid working knowledge of healthcare environment
• Project Management skills
• Local and international mobility
• English language proficiency verbally and in writing

Preferred

• People management experience
• Infield Experience is a plus
• knowledge within specialized therapeutic area (Neuroscience)
• Product launch management support

Main Stakeholders

• External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
• Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.