Product Management

• Brand Marketing

About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Major Responsibilities/Activities

Marketing Planning

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product/Project Management

• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Work with other function management team to ensure the cross functional alignment of product strategies
• Have multi-channel insights both on broader market and customer ends; design project according to Product's position and life cycle status, have collaboration capability to design Win-win project with internal and external partners
• Design training programs target to consistently upgrade sales team's professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in related area. Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions

Requirements

• Minimum of 2 years in brand marketing within the pharmaceutical industry at BM/SBM level; prior experience as a brand owner is a plus
• Therapeutic Area: Prefer candidates with experience in surgical products or a combined background in both surgical and internal medicine fields
• Fluent in English both oral and written
• Strong data acumen with strategic thinking capabilities; excellent cross-functional collaboration skills
• Good understanding of business and product knowledge with marketing sense
• Should be self-motivated, creative and well organized

Job Details

• Job Family: Product Management
• Division: EPD Established Pharma
• Location: China > Shanghai: 388 W. Nanjing Road, Ciros Plaza
• Work Shift: Standard
• Travel: Not specified
• Medical Surveillance: Not Applicable
• Significant Work Activities: Not Applicable
• Base Pay: N/A (In specific locations, the pay range may vary from the range posted)