JOB DESCRIPTION:Brand Manager Institutional Nutrition Division. This position will be based in Costa Rica and Guatemala.

We’re looking for a leader with strong team‑development skills and a history of empowering and growing talent and the ability to achieve goals through effective team leadership.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.

• Sales Incentive Plan

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is based in **Costa Rica, Santa Ana, San Jose, and/or Guatemala City (Europlaza Building),**for our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, Pedia Sure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life.

As a Brand Manager Institutional for Abbott Nutrition Division, is responsible for building the strategic execution of omni-channel marketing plans to achieve volume, organic growth, market share and profit objectives for the institutional channel & specialized brands (Nepro, Alitraq & Prosure) in CADR, in line with the overall business priorities. Leverages an integrated, omni-channel approach to ensure that key customers engage with Institutional Abbott Nutrition Brands at critical touchpoints and moments along the customer journey and tracking implementation to achieve margin, sales and market share targets, while maximizing channel growth opportunities jointly with the multifunctional teams, improving digital knowledge and application to drive engagement and a complete understanding of customer needs (HCPs, Stakeholders, Patient & Consumer,) and build differentiating value propositions and customer centric models to win vs competitive set, across digital and traditional marketing platforms.

What You’ll Do

• Lead the strategic planning processes of the Brands for the institutional channel, including development of views on Brand issues and competitive positioning, focus on customer/stakeholder segments and their needs and alignment with Area strategic focus.

• Generate thought leadership programs to position Abbott Brands benefits with KOL of the institutional business Conduct the analysis and strategic planning in the pre-demand process and demand to guarantee the right supply of the products.

• Coordinate and drive the translation of strategy to tactics, including resource allocation with optimal management of resource mix; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment). Collaborate with sales representative, regulatory and external agencies & platforms to drive the execution of key processes .

• Employ strong analytical ability to connect multiple data sources into insights, identifying opportunities to improve customer´s experience and engagement, and develop and evaluate end-to-end customer and consumer experiences/journeys across the institutional channel.

• Leveraging digital platforms to drive and support customer engagement while at the same time educating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting.

• Combine qualitative and quantitative data, customer, and market information to generate performance insights and drive marketing strategies, driving maximal ROI and optimal usage of the A&P Budget.

• Selects, prioritizes, monitors, and analyses appropriate metrics to assess and improve performance through data driven decision making.

• Closely monitors market trends, competitive landscape and continuously works on improving an omni-channel brand value proposition, prioritizing market opportunities, high potential segments, brands, and customer targets to focus on, and how (which platforms/channels).

• Manage the institutional channel and product performance and strategic initiative against forecasts and KPIs, using early intervention to remain on track.

Required Qualifications

• Licentiate in Pharmacist, Industrial Engineer, Business Administration, Economy, Marketing or similar degree.

• Minimum 3 years of experience as Brand Manager or Associate preferably in therapeutic areas, Key Account Manager, or similar in other pharmaceutical or healthcare industry ideally.

• Experience in the institutional business either in the commercial area or the institutional portfolio management, with experience in product launches/line extensions and budget management (P&L knowledge)

• Knowledge of Social Security Systems in Central America and must have a scientific / HCP overview.

• Language skills, English and Spanish advanced.

• Digital skills: Microsoft Office

Preferred

• Master's in business administration or marketing.

• Brand/Project management.

• Research Project involvement and know how.

• Knowledge of Central American/Dominican Republic markets.

• Commercial experience.

Travel: 50%

Fieldwork: 25% within the territories

Apply now

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Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @Abbott News and @Abbott Global

The base pay for this position is

N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition:

LOCATION:

Costa Rica > Santa Ana : City Place, Building B, 200 mts Norte de la Cruz Roja

ADDITIONAL LOCATIONS:

Guatemala > Guatemala : 5a Ave 5-55 Zona 14

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Keyboard use (greater or equal to 50% of the workday)