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Omnichannel Strategy Project Lead

Abbott

Omnichannel Strategy Project Lead

Abbott

Thailand - Bangkok

·

On-site

·

Full-time

·

2w ago

Required Skills

CRM

Data analysis

Project management

English

JOB DESCRIPTION:

Job Descriptions:

Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention. The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.

Key Responsibilities:

  • Lead omnichannel projects to drive customer acquisition and retention.
  • Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.
  • Develop and manage customer data segmentation, lifecycle marketing, and automation strategies.
  • Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.
  • Analyze customer data to identify insights and opportunities for business improvement.
  • Own dashboarding/reporting and define relevant for Omnichannel activation projects.

Required Qualifications:

  • Master’s degree in Business, Marketing, Data Analytics, or a related field.
  • 5 years of experience in CRM, customer experience, or omnichannel marketing.
  • Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms.
  • Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.
  • Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.
  • Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.
  • Proven track record of delivering measurable results through CRM and omnichannel strategies.
  • Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc.
  • Proficiency in English (written and verbal).
  • Excellent communication and interpersonal skills.

The base pay for this position is

N/AIn specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition:

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 5 % of the Time

MEDICAL SURVEILLANCE:

Yes

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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About Abbott

Abbott

Abbott

Public

Abbott is a global healthcare company that develops medical devices, diagnostics, branded generic medicines, and nutrition products.

10,001+

Employees

Abbott Park

Headquarters

Reviews

3.4

10 reviews

Work Life Balance

2.5

Compensation

4.0

Culture

2.8

Career

3.2

Management

2.5

45%

Recommend to a Friend

Pros

Good benefits and compensation

Supportive management/teams

Good company reputation and mission

Cons

Poor management and communication

Stressful work environment

Limited career advancement/favoritism

Salary Ranges

1,330 data points

Mid/L4

Senior/L5

Intern

Mid/L4 · Project Manager

215 reports

$136,922

total / year

Base

$117,670

Stock

-

Bonus

$11,503

$94,554

$201,278

Interview Experience

3 interviews

Difficulty

2.7

/ 5

Duration

14-28 weeks

Offer Rate

67%

Experience

Positive 67%

Neutral 33%

Negative 0%

Interview Process

1

Application Review

2

Recruiter Screen

3

Phone Screen

4

Hiring Manager Interview

5

In-person/Final Interview

6

Offer

Common Questions

Technical Knowledge

Behavioral/STAR

Past Experience

Culture Fit