JOB DESCRIPTION:

Major Responsibilities

• Study & recommend e Commerce strategy & initiatives to achieve the marketing objectives
• Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strategy and tactics
• Based on the solid analysis to come out the clear strategies and initiatives to drive incremental in e-Commerce
• Work with product managers to make sure e Commerce initiatives compliance with brand communication guidelines and strategies, at the same time to increase iWOM and brand popularity
• Develop brand activation strategy, plan & design on line campaign, achieve sales goal
• Work closely with brand team, commercial team, e-tailers and agencies to plan on line marketing activities
• Develop & implement brand exposure plan to secure sufficient traffic with integrated digital & other resources
• Achieve sales goal
• Manage key relationship internally within brand team & sales team to strategically allocate resources to drive incremental on line

Minimum Education Required

• University degree and above. Fluent in Mandarin & English (both speaking & writing)

Minimum Experience Required:

• More than 5 years experience in marketing or sales, with at least 1 years in e-Commerce or retail

The base pay for this position is

N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care:

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable