At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Business Communications Manager:

Role Overview:

• The Corporate Branding and Creative Content Manager will drive strategic branding initiatives and creative content development to strengthen the corporate image and support business objectives. This role combines expertise in brand management, corporate affairs, and crisis communication with strong creative skills in storytelling and multimedia production.

Key Responsibilities

• Brand Management

• Develop and execute branding strategies aligned with global and local business goals.

• Ensure consistent brand identity across all communication channels and materials.

• Corporate Affairs

• Support corporate communications initiatives, including executive messaging and stakeholder engagement.

• Collaborate with internal teams to maintain alignment with corporate policies and values.

• Crisis Management

• Act as a key resource for crisis communication planning and execution.

• Prepare messaging frameworks and coordinate responses during critical situations.

• Creative Content Support & Consulting

• Provide creative direction and consultancy for campaigns, events, and internal projects.

• Partner with cross-functional teams to deliver impactful content that resonates with target audiences.

• Customer Stories – PPT & Video

• Lead the creation of compelling customer success stories in both presentation and video formats.

• Work closely with sales and marketing teams to highlight customer achievements and use cases.

• Video Shooting Support for All LBLs

• Coordinate and oversee video production for multiple business lines.

• Ensure high-quality visual storytelling that aligns with brand standards.

Qualifications

• Bachelor’s degree in Communications, Marketing, Media, or related field.
• 10+ years of experience in corporate branding, creative content development, or communications.
• Strong project management skills with the ability to handle multiple priorities.
• Excellent written and visual communication skills.
• Familiarity with video production processes and tools.
• Ability to work collaboratively across teams and manage external vendors.
• Experience in crisis communication and corporate affairs.
• Proficiency in design and video editing software.
• Knowledge of digital platforms and social media trends.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.