Growth professional with a proven track record of expanding large consumer platforms and multi-sided marketplaces. This includes Korea’s largest university student community and its entry into the Vietnamese market. I have rebuilt advertising monetization systems, designed incentive and fee structures, and aligned cross-functional teams to drive top-line impact. Currently, I oversee the cohort-based accelerator program for startups in deep-tech and IT services. I work closely with founders to refine strategy, connect them with capital and strategic partnerships, and accelerate measurable traction.

- Led accelerator program operations, covering program design, cohort management, and stakeholder coordination

dcamp batch

• Enabled portfolio startups to secure funding and form strategic partnerships through investor and partner network activation

- Led Vietnam market entry, overseeing localization, partnerships, and growth strategy

- Achieved 10K+ user acquisition through market expansion efforts

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Everytime VN

• Executed localization using market research and user analytics

• Drove viral growth through Facebook groups, paid ads, and ambassador programs

• Built partnerships with universities, student clubs, and KOLs to strengthen engagement

- Managed Everytime (3M+ MAU), along with Campuspick and Univ100, overseeing product strategy and operations

- Led cross-functional initiatives in ad product optimization, community activation, and business planning

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Everytime KR / Campuspick / Univ100

• Owned end-to-end product and operations for mobile and web platforms for university students

• Launched Everytime SSO for unified identity and integrations across subsidiary services

• Increased ad yield by restructuring inventory and eCPM-based serving

• Redesigned GA4 event schema and taxonomy to improve behavioral analytics

• Ran graduate user research with Macromill Embrain

- Managed Univstore, an e-commerce platform offering educational discounts for university students

- Led initiatives in product delivery, platform optimization, and business operations improvement

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Univstore (everyuneez)

• Led end-to-end planning and delivery of a web e-commerce platform for university students

• Implemented security controls aligned with ISMS-P requirements

• Streamlined settlement and logistics workflows

• Ran UI/UX A/B tests to improve experience and conversion

• Implemented GA4 + GTM tracking for behavior and purchase funnels

- Led the carve-out and acquisition of Add2Paper, a campus printing platform

- Supported financial and legal due diligence and managed new entity incorporation

- Launched CampusHow, a marketplace for digital study materials

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Add2paper

• Managed product and operations for a mobile app and Windows client platform

• Operated an advertising and rewards platform leveraging campus printing infrastructure

• Managed a points system and integrated PAYCO for mobile payments

• Established customer support protocols and vendor operations for print partners

• Reached break-even within 1 year; later affected by COVID-19

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CampusHow

• Led full-cycle product planning and development; shipped a web MVP (April 2021)

• Defined service operations including payments, disputes, and refunds

• Acquired 20K+ users in two months via SEO and marketing

• Facilitated 1.8K+ transactions before sunset

- Established a F&B space, overseeing business operations from launch to exit

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F&B Business

• Secured a no key-money lease and exited via rights transfer

• Featured by major broadcasters and media including KBS and jobsN

• Served as a filming location for channels such as 'Shoot for Love'

- Supported marketing and communications for LiveRe, a B2B commenting platform

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LiveRe

• Managed semi-official Facebook and Instagram channels

• Executed B2B offline print campaigns

• Coordinated communications with client companies

- Double major in Industrial Engineering and English Language & Literature

- GPA: 3.74/4.50

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Extracurricular

• President, Yonsei Leaders Club

• Planned and delivered leadership camps in partnership with Good Neighbors (NGO)

• Revitalized the organization’s alumni network

- Directed the redesign and implementation of the analytics infrastructure as the external lead consultant

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LongBlack

• Led the end-to-end redesign of the analytics event taxonomy

• Authored and delivered implementation playbooks for the internal engineering team

• Delivered GA4 and GTM enablement workshops for marketing stakeholders