Growth-focused marketer specializing in Taiwan market expansion for language learning products, with a unique background in education.

Started my career as a teacher, where I developed a deep understanding of student behavior and learning motivation. This foundation allows me to design content and marketing strategies that truly resonate with learners.

Currently working as a freelance marketer for 26seconds, I lead performance marketing and go-to-market execution in collaboration with a Korean HQ. I have driven user growth through content, KOL strategy, and paid media, achieving up to ₩4.1M in daily revenue and 600%+ ROAS through data-driven optimization.

I specialize in turning market insights into scalable strategies—bridging content, performance marketing, and localization to drive measurable impact across cross-border markets.

• Led user growth and content marketing strategy for the Taiwan market, collaborating cross-functionally with the Korean HQ

• Managed Meta ad campaigns and optimization

  • Achieved daily revenue up to ₩4.1M

  • ROAS up to 600%+ (JLPT) and 200%+ (TOEIC)

  • Maintained CPA within ₩700-₩1,300

• Scaled JLPT to the top-performing segment across installs, signups, and revenue in Taiwan

• Executed KOL and UGC campaigns

  • Managed creator sourcing, content direction, and performance tracking

  • Generated 5M+ total views across 6 videos (top video: 2.08M+ views)

  • Repurposed high-performing content into paid ads for performance scaling

• Drove social content growth on Threads and Instagram

  • Achieved 120K+ total impressions, with top post reaching 8.7K+ views

• Analyzed market differences and developed differentiated strategies across segments

• Content localization and campaign coordination

• Managed customer support (CS) for Taiwan users and translated insights into marketing and product improvements

• Served as Project Lead for a Ministry of Education Science Education Program (2024-2025)

• Responsible for proposal writing, procurement, project scheduling, and budget control across multiple units

• Planned and executed a two-week Science Week livestream campaign, reaching 2,000 participants

• Managed official website and Facebook fanpage operations, including content updates and audience interaction

• Drafted one social media post per week to support brand communication and engagement

• Assisted in a Microsoft live-streaming event, supporting presentation control and on-site event flow

• Supported the organization of the Cross-Strait Science Education Forum (2019) by coordinating logistics, schedules, and stakeholder communication

• Managed teaching assistant recruitment and payroll operations for approximately 200 schools across China

• Increased TA coverage rate from 20% to 80% within two months by redesigning management policies, reprioritizing recruitment needs, and restructuring compensation and incentive rules while maintaining quality within the original budget

• Designed two new curriculum programs within two months, including content planning, material preparation, and budget control

• Worked closely with internal teams to align business needs, resource allocation, and execution timelines

• Chinese(Traditional/Simplified) - Native

• English - Upper Intermediate

• Korean - Basic